EMT Practice Test

1. Question Content...

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Question1: Which two list types could be used as a recipient list on a list email send? Choose 2 answers

Question2: Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Question3: Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

Question4: Rules, Form completion actions, and more.
What are 3 social posting connectors Pardot offers?

Question5: How can an admin find the number of mailable prospects in their database?

Question6: Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

Question7: On which two types of domains does Pardot set cookies? (Choose two answers.)

Question8: A marketer receives a request to permanently delete a prospect from Pardot.
How does the marketer satisfy this request?

Question9: An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?

Question10: Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

Question11: A Pardot administrator would like to enable bot protection on their forms.
Which two Pardot form actions would accomplish this?
Choose 2 answers

Question12: In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers

Question13: A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?

Question14: A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

Question15: What information can you find about your competitors in Pardot?

Question16: A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?

Question17: What will undelete a prospect?

Question18: The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer

Question19: What information cannot be displayed as a graph (line or bar) on the dashboard?

Question20: Form or Form Handler? I want to use progressive profiling to personalize my form.

Question21: A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?

Question22: A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?

Question23: An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?

Question24: LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer

Question25: By default, which two objects does Pardot write to in Salesforce? Choose 2 answers

Question26: The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?

Question27: Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.

Question28: What are the key technical items required to set up during implementation?

Question29: What is the difference between a visitor and a prospect?

Question30: LenoxSoft has a Pardot form titled ''Request a Demo" on their external website.
Which Pardot report should they use to see how many views their form has received?

Question31: Which scenario would convert an anonymous visitor into an identified prospect?

Question32: A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to [email protected] so their team of business development reps can field questions and schedule follow up demos.
How should this be accomplished?

Question33: Which Salesforce field type is unsupported for syncing with Pardot?

Question34: LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

Question35: How can you preview/test matches for automation rules before you run them?

Question36: Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

Question37: By default Pardot will sync with what types of accounts in Salesforce?

Question38: What does the gear icon on the prospect list allow you to do?

Question39: What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?

Question40: In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?

Question41: Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?

Question42: An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?

Question43: What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field?Choose 2 answers

Question44: A Pardot form is placed onto a Pardot landing page to register prospects for an upcoming tradeshow. A Pardot administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?

Question45: A Pardot administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?

Question46: What type of fields are not supported by the Pardot sync?

Question47: A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?

Question48: How can you set a prospect's first touch campaign?

Question49: A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?

Question50: Form or Form Handler? I need total control over my form's appearance.

Question51: Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answers

Question52: What causes a sync from Salesforce to Pardot?

Question53: What is one way a sales rep can convert a visitor to a prospect?

Question54: A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)

Question55: Completion actions only affect prospects not visitors?

Question56: A marketer performs the following actions:
* Creates a list and adds three prospects
* Deletes one of the three prospects to the Recycle Bin
* Deletes the list
What would happen as a result of these actions?

Question57: What is tracked by the custom email links generated by Pardot?

Question58: A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?

Question59: LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?

Question60: An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

Question61: What editions of Salesforce can sync with Pardot?

Question62: Which of the following can "unmatch" prospects?

Question63: What are two benefits of the engagement studio tasting experience?
Choose 2 answers

Question64: You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

Question65: What can the GoToWebinar connector do?

Question66: LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?

Question67: LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Pardot form report metric should be reviewed?

Question68: A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?

Question69: A user wants to set up an automated grading model in Pardot.
Which two components are required to achieve this? Choose 2 answers

Question70: If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?

Question71: What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

Question72: What is the difference between a visitor and a prospect?

Question73: A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)

Question74: How often does Pardot sync with Salesforce?

Question75: Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

Question76: LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Pardot form.
Which form feature should be utilized?

Question77: What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

Question78: A Pardot administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?

Question79: A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

Question80: LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.
Which two form field options should be enabled? Choose 2 answers

Question81: What is an ideal Click-Through Rate (CTR)?

Question82: What does Pardot use to track HTML email opens?

Question83: What is the baseline grade assigned to a prospect?

Question84: Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

Question85: What report allows you to see how successful or active a form has been on your site?

Question86: There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

Question87: What happens if a prospect is removed from a drip program and later added back?

Question88: You want to track prospects that click on a banner ad. What do you use?

Question89: Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

Question90: How can you ensure your email doesn't get stuck in spam?

Question91: After a prospect completes steps 1-5 of a 10 step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?

Question92: LenoxSofts marketing manager wants to keep email branding consistent. They want Pardot users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?

Question93: Users can be imported into Pardot

Question94: Why is a reCAPTCHA displayed when I did not choose to display it?

Question95: What should you do when multiple users are editing an email template at the same time?